Misc: Since 1970. Natural. With fluoride. SLS-free. Anticavity. Whitening. Fresh breath. What makes a product good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. IPS: We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Tom's of Maine Goodness Day. You asked - we listened! This tube is easier to use than our previous tube. Learn more about how this tube reinforces our commitment to environmental stewardship at www.tomsofmaine.com. Find us on: Facebook; Twitter; YouTube. Questions? 1-800-FOR-TOMS (1-800-367-8667) M-F 8:30 am-5:30 pm ET. Printed with soy ink. 100% recycled paperboard. Made in USA.