Light-reflective natural haircare. Highlights cool tones in blonde, silver, and platinum hair. Safe for color-treated hair. Blonde & silver tones become cooler & brighter. Cleans gently and leaves a brilliant shine. Preferentially reflects natural or color-treated platinum tones in blonde, silver, and platinum hair with blue malva flower extract. Extends the life of color treatments with natural sunflower extract (Heliogenol), UV filters, and optimized pH. Founded in 1970 by Dr. Dennis Sepp, a PhD organic chemist, Shikai natural haircare, bodycare, & skincare products are made fresh daily. Our products do what they promise. Harness the power of plants into beautiful results for your hair & skin. No animal ingredients or testing. Natural. No synthetic fragrance. Satisfaction guaranteed. www.shikai.com. Product of the USA.