98.80% natural. This wonderfully natural formula starts with grapefruit extract and adds coconut and sunflower oils to create a cleansing complex that is one of the most effective, gentle, and richly foaming available. Sugar beet extract and soy protein penetrate to strengthen and repair damage. Honey combined with essential oils of orange, lemon, lime and tangerine moisturize the hair, making it instantly manageable, leaving your hair with a naturally beautiful shine. pH balanced. Sodium lauryl/laureth sulfate free. Paraben free. Phthalate free. Not tested on animals.