Natural pioneer since 1959. Enriched with natural aloe vera & vitamin B5. No: parabens, SLS or phthalates. Same great formula. Our pure, natural fragrance free daily shampoo gently cleanses without stripping away essential moisture. Natural chamomile (Matricaria) and vitamin B5 soothe and hydrate while sage leaf extract adds shine and manageability. Soothed and balanced, your hair feels silky soft with a healthy luster. Safe for color-treated hair and sensitive scalps. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. Visit www.jason-natural.com. Recycled. Recyclable. Made in USA.