Vegetable based. Since 1878. All purpose. Unscented Baking Soda Soap All Purpose, was originally created when Grandma accidentally knocked a box of baking soda into a small kettle of soap base. As Grandpa believed, waste not, want not, he finished the batch with no fragrance or coloring. The results were astonishing! A pure natural dirt, grease & grime remover in a bar that anyone can use, even those with the most sensitive skin. More scrub for the rub. www.grandpabrands.com. Not tested on animals. Grandpa is confident that you will enjoy his soap as generations have since 1878. Times have changed, but our commitment to bring you the highest quality personal care products remain. Cruelty free. Recyclable. Made in USA.