All natural since 1971. Benefits Per Serving: Excellent source of calcium; Made with real fruit; All natural whole grains. Whole Grain: 8 g or more per serving. Eat 48 g or more of whole grams daily. Dietary Features: 100% natural; More calcium than 6 oz yogurt; 8 g whole grains per serving is 17% of your daily whole grain needs; Low fat; Cholesterol free; 0 g trans fat per serving; No artificial flavors, additives or preservatives; Vegetarian; Low sodium; Kosher. Product of Canada.