Originally named Elle's Brown Ale after Adam Avery's beloved chocolate lab, however one Cease and Desist letter from a certain fashion publication later, this classic American Brown Ale was renamed as Ellie. Elle didn't mind. Ellie's Brown Ale has all the characteristics of its namesake; friendly, mellow, and a little nutty. As Adam's best friend, she came with him to work everyday and was a steadfast companion for all his climbing adventures. Elle is missed, but she lives on in this beer as the mascot on the label.