The world's first pale ale. In the British tradition of WM Bass & Co's. This fine Pale Ale has been brewed in the great British tradition using the finest two-row malted barley. Iconography - As Bass Pale Ale's popularity grew, unscrupulous imitators tried to pass off inferior products as Bass by copying the unique red triangle logo. In 1875, concerned for the reputation of their beloved brew, Bass Brewers applied for and were granted England's first registered trademark. www.bass.com. Originally brewed in 1777 by William Bass Brewers Limited, Burton-On-The-Trent, England. Product of the USA.